The founders

Braden van Breda

Braden van Breda

CEO
MSc Eng. Mech, BEng Mechatronics
Braden brings nearly 10 years of experience in medical device development to the company. Earlier in his career, he created devices for minimally invasive cardiovascular surgeries. He holds 6 international patents for medical devices, and has contributed to the development of 6 medical devices.
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Johan Coetzee

Johan Coetzee

CTO
MSc Biomaterials, BTech Chem Eng.
After 7 years in medical device development, Johan moved into data science where he specialised in machine learning with a focus on image and audio classification. He has professional experience in launching commercial AI software solutions and building end to end data science products.
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Mark van Breda

Mark van Breda

Director
BSc Eng. Elec.
Mark has been a farmer for most of his professional career. But in 2007, he made a dramatic shift and started a successful specialised care facility. He has since hired hundreds of employees in the caregiving and nursing professions, which has enabled him to provide essential insights into our users.
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The team

Dr Max Rath

Dr Max Rath

CMO
MBBCh, MMED, FCP, MRCP, MBA
Max is a specialist in internal medicine with 8+ years of experience as a clinician. He received the Weidenfeld-Hoffmann Scholarship to attend the University of Oxford where he received his MBA (with distinction). Max has experience working at the intersection of innovation, technology, and medicine in South Africa, where he has led numerous research and innovation initiatives.
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Amber Gunston

Amber Gunston

COO
BEng Mech, BCom Law
Amber brings over six years of diverse experience in the biomedical industry, having worked across engineering, quality, and regulatory departments. Amber’s experience and background allow her to drive strategic initiatives while maintaining the highest standards of compliance and innovation.
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Luca Powell

Luca Powell

ML Engineer
BEng Electrical and Electronic Engineering, Mphil Advanced Computer
Holding a BEng from Stellenbosch University and an MPhil from the University of Cambridge, Luca specialises in machine learning and embedded systems. His experience in IoT system design, on-device ML, and federated learning brings a unique intersection of hardware, software, and data science background to the medical-tech industry.
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Abida Amien

Abida Amien

Office Executive
Education -experience (10 years of startup office management)
Abida brings over a decade of experience in office management within the MedTech sector, supporting high-growth teams and ensuring smooth day-to-day operations. With a strong background in administrative leadership and organizational efficiency, she plays a key role in keeping the AI Diagnostics engine running smoothly behind the scenes.
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Ethan Meknassi

Ethan Meknassi

Electrical Engineering Technologist
BSc Eng Electrical and Computer Engineering
Ethan is a machine learning engineer specializing in developing and optimizing classification models for medical diagnostics. After completing his thesis on hand gesture recognition using signal processing and machine learning, he set out to apply these skills to impactful challenges in healthcare. With a strong background in large-scale ML experimentation, signal processing, and backend engineering, he’s driven by the goal of using technology to improve lives and deliver impactful solutions in the medical field.
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Jamie Arkin

Jamie Arkin

Business Development and Partnerships Lead
MSc Public Health (Tulane Uni), BA Int Dev & African Studies
Jamie Arkin brings over a decade of experience building and leading organizations tackling some of the most pressing health challenges across the Global South. She has led the introduction of new technologies, including AI and ML, to improve health outcomes, and is known for her ability to bridge global partnerships with local impact. She brings deep expertise in strategy, team leadership, and cross-sector partnership development, with a strong focus on innovation and systems change. With an MPH and experience working in social enterprises, Jamie works to integrate private sector thinking into public health challenges.
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Cebo Ndwandwe

Cebo Ndwandwe

Clinical and Business Development Operations Associate
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Josh Roelf

Josh Roelf

Automation and Support Software Engineer
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Ntokozo Magubane

Ntokozo Magubane

Test Engineer
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Dumisani Ncubeni

Dumisani Ncubeni

Data Analyst
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Michael Foster

Michael Foster

Project Manager
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Khosi Msimango

Khosi Msimango

Sales Rep, Gaunteng
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Tristen Rees

Tristen Rees

Quality Assurance Associate
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Kim Stephenson

Kim Stephenson

Clinical Affairs and Regulatory Associate
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Advisors

Jochen Hurlebaus

Jochen Hurlebaus

Founder & President at Aluna HC
Jochen has 25 years of experience, including a 23-year career with Roche, leading transformative healthcare innovation in Diagnostics, Pharma, and Clinical Practice, leveraging digital and AI to drive impact.
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Dr. Kavi Velen

Dr. Kavi Velen

Chief Scientific Officer at The Union
Dr. Velen is a microbiologist and epidemiologist with 20 years experience in public health, global health and epidemiological research within the private, government and NGO space in various technical, research and management roles.
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Rahul Mullick

Rahul Mullick

Global Health Strategy Advisor
Rahul has nearly three decades of experience working at the frontier of AI, digital public infrastructure, and primary health care.
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Dr. Bradley Segal

Dr. Bradley Segal

Associate Editor - Digital Health & AI @ BMJ
Dr. Bradly is a clinician and biomedical engineer working on how AI can benefit clinical practice, medical decision-making, and evidence generation.
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Partners

Financial
Finovate
Firmware Development
Integra Sources
Software Development
Businessware Technologies
UX & UI Design
Now Boarding Digital
Cloud Infrastructure
Disraptor
Silicon Overdrive
Manufacturing
Barracuda Holdings
KaWe
Regulatory
Medical Device Academy
Regzamed Solutions