The founders

Braden van Breda

Braden van Breda

CEO
MSc Eng. Mech, BEng Mechatronics
Braden brings nearly 10 years of experience in medical device development to the company. Earlier in his career, he created devices for minimally invasive cardiovascular surgeries. He holds 6 international patents for medical devices, and has contributed to the development of 6 medical devices.
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Johan Coetzee

Johan Coetzee

CTO
MSc Biomaterials, BTech Chem Eng.
After 7 years in medical device development, Johan moved into data science where he specialised in machine learning with a focus on image and audio classification. He has professional experience in launching commercial AI software solutions and building end to end data science products.
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Mark van Breda

Mark van Breda

Director
BSc Eng. Elec.
Mark has been a farmer for most of his professional career. But in 2007, he made a dramatic shift and started a successful specialised care facility. He has since hired hundreds of employees in the caregiving and nursing professions, which has enabled him to provide essential insights into our users.
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The team

Dr Max Rath

Dr Max Rath

CMO
MBBCh, MMED, FCP, MRCP, MBA
Max is a specialist in internal medicine with 8+ years of experience as a clinician. He received the Weidenfeld-Hoffmann Scholarship to attend the University of Oxford where he received his MBA (with distinction). Max has experience working at the intersection of innovation, technology, and medicine in South Africa, where he has led numerous research and innovation initiatives.
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Amber Gunston

Amber Gunston

COO
BEng Mech, BCom Law
Amber brings over six years of diverse experience in the biomedical industry, having worked across engineering, quality, and regulatory departments. Amber’s experience and background allow her to drive strategic initiatives while maintaining the highest standards of compliance and innovation.
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Luca Powell

Luca Powell

ML Engineer
BEng Electrical and Electronic Engineering, Mphil Advanced Computer
Holding a BEng from Stellenbosch University and an MPhil from the University of Cambridge, Luca specialises in machine learning and embedded systems. His experience in IoT system design, on-device ML, and federated learning brings a unique intersection of hardware, software, and data science background to the medical-tech industry.
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Shanell Govender

Shanell Govender

QA/RA Associate
BTech Biotechnology
Shanell is a Quality and Regulatory Affairs Specialist with six years of experience in the medical device industry. She has worked across the full product lifecycle, supporting regulatory submissions, quality system implementation, and compliance with global standards. Shanell is driven by a commitment to continuous improvement and patient safety.
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Abida Amien

Abida Amien

Office Executive
Education -experience (10 years of startup office management)
Abida brings over a decade of experience in office management within the MedTech sector, supporting high-growth teams and ensuring smooth day-to-day operations. With a strong background in administrative leadership and organizational efficiency, she plays a key role in keeping the AI Diagnostics engine running smoothly behind the scenes.
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Ethan Meknassi

Ethan Meknassi

Electrical Engineering Technologist
BSc Eng Electrical and Computer Engineering
Ethan is a machine learning engineer specializing in developing and optimizing classification models for medical diagnostics. After completing his thesis on hand gesture recognition using signal processing and machine learning, he set out to apply these skills to impactful challenges in healthcare. With a strong background in large-scale ML experimentation, signal processing, and backend engineering, he’s driven by the goal of using technology to improve lives and deliver impactful solutions in the medical field.
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Advisors

Richard Oakley

Richard Oakley

Business Advisor
MBA (Oxford), BCom (Law, Information Systems)
Richard is an experienced, successful startup founder turned investor, advisor and mentor at Oxford Capital. His skills include building and managing the strategies, products, teams and processes necessary to enable and scale startups.
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Malcolm Applewhite

Malcolm Applewhite

Regulatory Advisor
M.Sc. (Synthetic Chemistry), B.Sc. (Chemical Biology)
Malcolm started his career as a scientist. He then moved into quality assurance and regulatory affairs. After being the regulatory lead for a number of medical device companies, he started his own regulatory consulting firm, RegZAmed.
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Jamie Arkin

Jamie Arkin

Sales Advisor
MSc Public Health (Tulane Uni), BA Int Dev & African Studies
Jamie Arkin brings over a decade of experience building and leading organizations tackling some of the most pressing health challenges across the Global South. She has led the introduction of new technologies, including AI and ML, to improve health outcomes, and is known for her ability to bridge global partnerships with local impact. She brings deep expertise in strategy, team leadership, and cross-sector partnership development, with a strong focus on innovation and systems change. With an MPH and experience working in social enterprises, Jamie works to integrate private sector thinking into public health challenges.
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Partners

Financial
Finovate
Firmware Development
Integra Sources
Software Development
Businessware Technologies
UX & UI Design
Now Boarding Digital
Cloud Infrastructure
Disraptor
Silicon Overdrive
Manufacturing
Barracuda Holdings
KaWe
Regulatory
Medical Device Academy
Regzamed Solutions